
VFC News
Taste of the Driftless
From live music to delicious food, our small rural town sizzles in the summer! Whether you are a local resident or visiting for the first time, you will notice an abundance of fresh local food in area restaurants, our local farmers market, and right here at the co-op!
Collective Action has Big Impact
In places where grocery chains may be scarce or non-existent, co-ops like the VFC provide a reliable source of affordable, quality food while strengthening the local economy.
Run for the Board of Directors
The co-op is democratically controlled by its owners through an owner-elected board of directors. This year, three seats are up for election. Learn more to submit your application.
Earth Friendly Co-op
Celebrating 30 years, the Viroqua Food Co+op has grown from a small buying club to a thriving cooperative, serving over 5,000 owners. Dedicated to providing local, organic products, we support small-scale farmers and sustainable practices. With a focus on community, sustainability, and health, we look forward to another 30 years of growth and success!
Beyond the Fields
Small local farmers redefine success with diversified operations that create deeper connections with their communities.
History of Co-ops
Co-ops have been proven throughout history to be a successful way for people to reclaim economic power, freedom and independence.
Can Fair Trade Save Chocolate?
The cacao industry faces challenges like low pay, child labor, and environmental harm, but Fair Trade practices, led by organizations like Equal Exchange, are working to create a more just and sustainable system. By supporting Fair Trade chocolate, consumers help ensure fair wages for farmers, promote eco-friendly production, and contribute to the long-term stability of the cacao trade.
Cooperatively Curated
For nearly 30 years, Sally Colacino has managed the Viroqua Food Co+op's grocery selection, ensuring products align with the mission to offer natural, organic, and local foods. The co-op prioritizes local producers, sustainable packaging, and special diets, while using customer feedback to curate a diverse, affordable product mix.
Food for Good: A Better Way of Business
The Viroqua Food Co+op prioritizes sustainability, fairness, and community impact by sourcing organic, Fair Trade, and locally produced products that support ethical practices and environmental stewardship. As a member of National Co-op Grocers, the co-op offers affordable, mission-driven goods while strengthening local economies and fostering a global shift toward sustainable, equitable food systems.
Discover Your Path to Wellness
The co-op wellness department is a trusted source for quality goods and knowledgeable staff.
Celebrating 30 Years!
In 2025, we commemorate 30 years as a co-op! Join us in celebrating all year long with articles and special events that highlight the many ways our mission-driven cooperative business serves the community.
30 Years of Cooperation
The co-op is turning 30 years old in 2025! We’re kicking off a year long celebration in January.
Good Tidings
One of our favorite moments every week is reviewing customer comments. These comments best illustrate how our mission-driven, community-owned co-op strengthens our little town and makes it a great place to live.
Season of Cheesin’
Celebrate the holidays with cheese! Explore delicious pairings for your December gatherings.
DIY Body Scrub with Essential Oils
Make your own refreshing, natural body scrub with just a few ingredients from your kitchen and local co-op.

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