est. 1995

In the fall of 1995, a small group of people who cared about organic agriculture and sought access to local food joined together to open a natural foods co-op at 303 N. Center St. in Viroqua. More than 28 years later, that small group has grown to over 4,700 owners who own a thriving grocery store and deli that focuses on organically raised and locally produced food. Together, we grow our local economy, support over 200 local farmers and producers and provide a center for community all in the heart of Viroqua.