A small, but revolutionary change took place in our bulk section this year. When it comes to bulk grains, beans, lentils and seeds, we have struggled to find reliable P6 producers to supply our Co-op. Needless to say, it was with great excitement this past spring when the National P6 Office set up a call to introduce P6 retail co-ops (including VFC) to Farmer Direct Co-op, a producer of organic bulk grains, beans, lentils and seeds. After a few more months of working out distribution logistics, this summer we got our first shipment of organic bulk steel cut oats, green lentils, French lentils, small red beans and golden flax seed from Farmer Direct Co-op.
At the National level, this is a huge victory for Principle Six – as a movement! From the beginning of its creation, P6 had a vision of creating more “Producer Co-op-to-Food Co-op” trade relationships. This connection with Farmer Direct is the first time we have seen one of those “co-op to co-op” relationships evolve and result in new P6 products being stocked at the VFC. A big P6 Win!
With the introduction of Farmer Direct Co-op bulk foods at VFC, we wanted to take some time to share with you why we are so excited about carrying their products.
Farmer Direct Co-op started in 2002 when Jason Freeman (current General Manager) and three organic hempseed farmers formed the business as a way to create more crop price transparency for organic family farmers on the Canadian prairies. The Co-op quickly became popular and more farmers started to join.Today, 60 family farms located throughout Alberta, Saskatchewan and Manitoba, Canada are farmer-members of Farmer Direct Co-op.
As Farmer Direct Co-op sales have grown, they became interested in establishing a process and certification for assuring fair crop prices to its farmer-owners. This led them to Domestic Fair Trade Certification (a.k.a. fairDeal). Domestic Fair Trade Certification assures that organic farmers receive fair prices for their crops and that farm workers receive a living wage. In 2010, they became the first food business in North America to receive Domestic Fair Trade Certification.
Farmer Direct Co-op is the only company in North America to combine all three attributes of farmer ownership, domestic fair trade, and organics – all under one brand. When you purchase Farmer Direct Co-op products from our bulk section, you are supporting 60 organic family farms, as well as 11 Farmer Direct Co-op Staff. To learn more about Farmer Direct Co-op, check out their website at: http://farmerdirect.coop
Next time you pass through our bulk section, look for and support Farmer Direct Co-op by purchasing their fantastic P6 grains, beans, lentils and seeds.