Viroqua Food Co+op Blog

Viroqua Food Co+op Mission: Create a Work of Enduring Value!

Posted by Jan Rasikas, General Manager on Thu, Mar 23, 2017 @ 06:10 AM

Co-op Principle 1: Open and Voluntary Membership

Jan.jpgLike cooperatives around the world, our co-op is built on a set of values that include equality, solidarity, and caring for others. The first of the Seven International Cooperative Principles states that cooperatives are voluntary organizations open to all, without gender, social, racial, political or religious discrimination. Our mission reinforces this idea by declaring that we are “a center for community” and guides us “to create together a work of enduring value.”
On any given day, our co-op is filled with folks of all backgrounds, economic means and political persuasions. We meet in the aisles, or sit together over coffee to talk about our local economy, our diverse needs for food, our co-op and our society. What I love about this principle is how it sets the tone for our daily experience at the Co-op. It inspires us to create a culture of service, to each other and to our shoppers. To build an open and tolerant space through the simple act of being friendly and welcoming to all who enter.


The times they are a-changing!

2017 promises to be a year of intense change for the Co-op. We’ll double our retail square feet and our staff will grow by 40% in a few short years. We’ll likely spend most of this year (and little of next year) in a construction zone to bring new services and more space to our community-owned grocery. We remain committed to our values of creating access to local and sustainable foods, and a flourishing local and cooperative economy. A larger produce area has a direct link to supporting our local farmers and food producers. We reach for a sustainable environment by supporting organic agriculture and choosing equipment that’s energy efficient. New multi-use spaces will give us opportunities to share information on health and nutrition.  

Stay up to date on our latest expansion update by clicking here: VFC Expansion News


Tags: cooperatively-owned business, Expansion, Co-ops