Viroqua Food Co+op Blog

P6 Profile: Chip Magnet

Posted by Charlene Elderkin on Fri, Sep 25, 2015 @ 07:00 AM

chip magnetChip Magnet is a new startup company owned by Alexis Lucas in Eau-Claire, Wisconsin. She makes a variety of salsas, relishes and jams, focusing on using organic and local ingredients when possible. The company hatched out of her passion for canning.

From a very young age, she would help her grandmother make salsa and relish each summer. In 2011, she took her passion for canning and started making and selling her products at the Eau Claire Phoenix Park Farmers Market. Immediately, she had a huge fan base along with requests for her products to be sold in retail stores. Starting in June 2012, Lucas started making her products in her newly constructed commercial kitchen in Eau Claire and then began selling them to food stores across Western Wisconsin.

Today, Lucas and her staff create a variety of delicious and unique concoctions from their kitchen. You can find Chip Magnet salsas, relishes and jams at Farmers Markets across Wisconsin and in about 70 stores across the Midwest. To learn more about Chip Magnet, visit their website:

Check out Chip Magnet’s scrumptious products in aisle #1 at the VFC. We currently carry three kinds of their salsa: Black Bean, Wildly Delicious and Cilantro Lime.

Chip Magnet is part of the P6 program at the VFC because:

chip magnet salsaLocal: Chip Magnet is located in Eau Claire, Wisconsin, about 92 miles from the Viroqua Food Co-op.
Small-Producer: Chip Magnet is a small, family-owned business. Their salsas are sold directly to the Viroqua Food Co-op.

Tags: P6 Producers, Local