How sustainable is YOUR fish?

Bering Bounty, LLC with Mark McKeown
“When I was a boy, about 10 or 11 years old, I wrote a list of what I wanted to do in life and #5 was fish in Alaska,” quips the charismatic Mark McKeown, commercial fisherman and owner of Bering Bounty, LLC. For two or three months out of the year, that childhood dream comes true as Mark and his crew fish the pristine waters of Southwest Alaska. When he is not fishing, Mark’s business and distribution are centered in Verona, WI – which is considered “local” to VFC (within 100-miles)!

What happens when you combine producer co-ops with Fairtrade certification? You get delicious, high-quality products that build economies and effect social change. 
La Riojana Organic Extra Virgin Olive Oil is one of these products, and it’s on sale through March at the

We taste-tested these chocolate bars so you don’t have to, but don’t take our word for it!

Create your own chocolate flight
To get the most of your chocolate tasting experience, start by choosing at least three bars to taste test!

Local Farmers & Producers:

Apply now for our 2022 VFC Microloan!

We invite any local farm or business who sells food or products at any local farmers market, or who sells directly to the VFC, to apply for a one-year, no-interest loan of up to $3,500!

If you’ve had the Korean Reuben at the VFC Deli, then you’ve experienced the delicious flavor of Fizzeology Kimchi. Like all of Fizzeology’s products, the Kickapoo Kimchi is a raw ferment that contains live enzymes and probiotics. The ingredients are sourced from local farms and the production takes place at the Food Enterprise Center in Viroqua.

We are pleased to announce that the winner of the 2022 VFC Cooperative Community Fund (CCF) Grant is Youth Initiative High School (YIHS) for their Community Garden Project. 

Build a Gift with Books

Tell someone you love them by gifting them a book about their favorite things. With a wide array of topics, you can be sure to find the perfect book and gift pairing here at the Viroqua Food Co+op.

Anyone can cook like a professional chef with the right tools! VFC’s got a wide variety of cookbooks and kitchenware.

We asked Prepared Foods Manager Sam Witte & she delivers!

VFC: The pandemic changed how our customers shop as well as how we operate. What challenges has the Deli Department faced in the past year?
Sam: At the beginning of the pandemic, we had to close some of our most popular services including the hot bar and the salad bar. We knew it was important to continue to provide hot and nutritious food and had to get creative about how to bring some of those services back. We currently have hot meat and vegetarian options on the hot bar daily and will be adding some family-sized portions later in the day. We have also seen a lot of success with pre-made salads in the grab-n-go, in both the single-serve and the family sizes. It is encouraging now to see people get back into regular routines.

In October, National Co-op Month gives us a lot to celebrate! We honor the spirit of cooperation and a model of business that: builds community; strengthens relationships; empowers people to collectively realize their social and economic aspirations.