Viroqua Food Co+op Blog

Jan Rasikas, General Manager

Recent Posts

Inclusive Trade

Posted by Jan Rasikas, General Manager on Tue, Feb 15, 2022 @ 09:33 AM

Shopper demographics are always changing! Even in our rural community. According to the Census Bureau, racial and ethnic groups who are referred to as minorities today will make up a majority of the US population by 2043. 

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Tags: Inclusive Trade, Minority Owned

We are here to help!

Posted by Jan Rasikas, General Manager on Mon, Nov 01, 2021 @ 02:45 PM

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Strong Local Food Economy

Posted by Jan Rasikas, General Manager on Fri, Aug 20, 2021 @ 12:00 PM

Our Mission is clear when it comes to supporting locally produced foods. Sourcing locally strengthens our small-town economy, builds sustainability and ongoing regional food security. It’s important to note how the resiliency we create through our support of local served us during the pandemic. The relationships we have with local producers kept our shelves full of fresh foods, even as the regular channels for food distribution were strained from unpredictable consumer buying. You may have noticed that products are still sometimes unavailable – but local, seasonal and fresh produce is always at the VFC!

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Look for the Deals

Posted by Jan Rasikas, General Manager on Mon, Jan 04, 2021 @ 09:30 AM

Look for the Deals

We know that shoppers are always looking for a good deal and we’re here to help you find that deal every time you shop. Our shelves have a complete spectrum of products. Admittedly, some specialty products hit the high end of fanciness! But we work to balance product selections with a range of quality and organic standards at the lowest price possible with plenty of choices in between.

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Tags: co-op basics, Co+op Deals, save money, Fresh Deals

Earth Day’s 50th Anniversary

Posted by Jan Rasikas, General Manager on Mon, Apr 20, 2020 @ 10:08 AM

Earth Day was founded by Wisconsin’s own Senator Gaylord Nelson on April 22, 1970. According to, 20 million Americans (at the time, 10% of the total population of the United States) took to the streets, parks and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies on that first Earth Day in 1970. Thousands of colleges and universities organized protests against the deterioration of the environment.

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Tags: reduce waste, reduce, reuse, then recycle, Reducing Carbon Footprint, Earth Day

Let's Get Rid of Plastics!

Posted by Jan Rasikas, General Manager on Tue, Feb 18, 2020 @ 02:45 PM

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Tags: Sustainability, Recycle, reduce, reuse, then recycle, Plastic

Let's Celebrate Our Cooperative

Posted by Jan Rasikas, General Manager on Tue, Oct 01, 2019 @ 02:00 PM

Ownership is a big deal at the Viroqua Food Co+op! The 4,213 folks that have invested $75 in the Co-op are the owners of VFC. We’re a community-owned enterprise that exists to serve you. In return, our owners keep profits and wages in our community and support a wide range of community organizations, small-scale agricultural producers, and programs like Co-op Community Fund and Micro-lending Initiative. October is Co-op Month and it’s a time where we give even more attention to celebrating co-ops and expressing gratitude to VFC Owners for your ongoing patronage.

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Tags: cooperatively-owned business, Cooperative, October – Co-op Month

So Much More To Come!

Posted by Jan Rasikas, General Manager on Wed, Dec 19, 2018 @ 12:19 PM

Congratulations to our Co-op Community!

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Tags: Expansion

Expansion Fixtures & Finishes

Posted by Jan Rasikas, General Manager on Tue, May 29, 2018 @ 12:12 PM

One of the outcomes of construction while “open for business” is that we don’t get the big reveal at the end. Where all the choices made with the pressures of mission and budget come together to represent our best efforts and is unveiled all at once. Instead, although thrilling, we’re experiencing nonstop change day-by-day. The plan is taking shape! For those of us with blueprints in hand, it’s a little easier to understand how it all fits together, but for many shoppers – it’s a puzzle.

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Tags: Expansion, Capital Campaign, Class C Preferred Shares, VFC Solar Power Project

Viroqua Food Co+op Mission: Create a Work of Enduring Value!

Posted by Jan Rasikas, General Manager on Thu, Mar 23, 2017 @ 06:10 AM

Co-op Principle 1: Open and Voluntary Membership

Like cooperatives around the world, our co-op is built on a set of values that include equality, solidarity, and caring for others. The first of the Seven International Cooperative Principles states that cooperatives are voluntary organizations open to all, without gender, social, racial, political or religious discrimination. Our mission reinforces this idea by declaring that we are “a center for community” and guides us “to create together a work of enduring value.”

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Tags: cooperatively-owned business, Expansion, Co-ops