Viroqua Food Co+op Blog

Jan Rasikas, General Manager

Recent Posts

Look for the Deals

Posted by Jan Rasikas, General Manager on Mon, Jan 04, 2021 @ 09:30 AM

Look for the Deals

We know that shoppers are always looking for a good deal and we’re here to help you find that deal every time you shop. Our shelves have a complete spectrum of products. Admittedly, some specialty products hit the high end of fanciness! But we work to balance product selections with a range of quality and organic standards at the lowest price possible with plenty of choices in between.

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Tags: co-op basics, Co+op Deals, save money, Fresh Deals

Earth Day’s 50th Anniversary

Posted by Jan Rasikas, General Manager on Mon, Apr 20, 2020 @ 10:08 AM

Earth Day was founded by Wisconsin’s own Senator Gaylord Nelson on April 22, 1970. According to, 20 million Americans (at the time, 10% of the total population of the United States) took to the streets, parks and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies on that first Earth Day in 1970. Thousands of colleges and universities organized protests against the deterioration of the environment.

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Tags: reduce waste, reduce, reuse, then recycle, Reducing Carbon Footprint, Earth Day

Let's Get Rid of Plastics!

Posted by Jan Rasikas, General Manager on Tue, Feb 18, 2020 @ 02:45 PM

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Tags: Sustainability, Recycle, reduce, reuse, then recycle, Plastic

Let's Celebrate Our Cooperative

Posted by Jan Rasikas, General Manager on Tue, Oct 01, 2019 @ 02:00 PM

Ownership is a big deal at the Viroqua Food Co+op! The 4,213 folks that have invested $75 in the Co-op are the owners of VFC. We’re a community-owned enterprise that exists to serve you. In return, our owners keep profits and wages in our community and support a wide range of community organizations, small-scale agricultural producers, and programs like Co-op Community Fund and Micro-lending Initiative. October is Co-op Month and it’s a time where we give even more attention to celebrating co-ops and expressing gratitude to VFC Owners for your ongoing patronage.

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Tags: cooperatively-owned business, Cooperative, October – Co-op Month

So Much More To Come!

Posted by Jan Rasikas, General Manager on Wed, Dec 19, 2018 @ 12:19 PM

Congratulations to our Co-op Community!

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Tags: Expansion

Expansion Fixtures & Finishes

Posted by Jan Rasikas, General Manager on Tue, May 29, 2018 @ 12:12 PM

One of the outcomes of construction while “open for business” is that we don’t get the big reveal at the end. Where all the choices made with the pressures of mission and budget come together to represent our best efforts and is unveiled all at once. Instead, although thrilling, we’re experiencing nonstop change day-by-day. The plan is taking shape! For those of us with blueprints in hand, it’s a little easier to understand how it all fits together, but for many shoppers – it’s a puzzle.

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Tags: Expansion, Capital Campaign, Class C Preferred Shares, VFC Solar Power Project

Viroqua Food Co+op Mission: Create a Work of Enduring Value!

Posted by Jan Rasikas, General Manager on Thu, Mar 23, 2017 @ 06:10 AM

Co-op Principle 1: Open and Voluntary Membership

Like cooperatives around the world, our co-op is built on a set of values that include equality, solidarity, and caring for others. The first of the Seven International Cooperative Principles states that cooperatives are voluntary organizations open to all, without gender, social, racial, political or religious discrimination. Our mission reinforces this idea by declaring that we are “a center for community” and guides us “to create together a work of enduring value.”

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Tags: cooperatively-owned business, Expansion, Co-ops

Building a Vibrant Co-op Community

Posted by Jan Rasikas, General Manager on Wed, Sep 07, 2016 @ 12:13 PM

What will the expanded VFC look like? Fresh! Exciting! Delicious! Our expanded store will be a reflection of our Co-op Community. As we plan and prepare for the new space, we are inspired by our current store as well as co-ops across the country and get expert support and guidance from the Development Co-op (DC) Consulting Team. What do you want to see from your Co-op? Pop over to our website and leave a comment on the Board of Directors' page!

We are on track to begin the parking lots across Center Avenue in early September 2016. This part of the project is essential to complete before any work on the building begins. More convenient parking benefits the Co-op now and will create safety during construction that is slated for spring of 2017. All three sites – the store, the south parking lot, and the Sidie Lawn Care lot – will blend together when Center Avenue becomes a part of the VFC site.

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Tags: Expansion

Ready, Set, GROW

Posted by Jan Rasikas, General Manager on Mon, Jun 06, 2016 @ 09:05 AM

A BIG shout-out and thank you to the Viroqua City Council for approving the closure of 132 feet of Center Avenue directly behind the Co-op to allow for expansion. It’s no small thing to close a city street, and VFC is grateful for the time and thoughtful consideration that both the Planning Commission and City Council gave to this matter. Members of the Council expressed the desire to keep VFC as an anchor business in Viroqua’s downtown Main Street and we are happy to oblige!

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Tags: Expansion

EXPANSION UPDATE: March 30, 2016

Posted by Jan Rasikas, General Manager on Wed, Mar 30, 2016 @ 10:00 AM

On March 29, after considerable discussion, the City Council voted 6 to 3 in favor of closing 132 feet of Center Avenue directly behind the Co-op. Today, I’m informing our NCG Development Co-op (DC) team that we’ve taken a step toward what type of expansion – on site!

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Tags: Expansion