What does "Fair Trade" mean?

fair trade

Fair trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity between producers and consumers. Fair trade offers producers a better deal and improved terms of trade, allowing them the opportunity to improve their lives and plan for their future. Fair trade offers consumers a powerful way to reduce poverty through every day shopping.

The fair trade movement has a vision of a world in which justice and sustainable development are at the heart of trade structures and practices, both at home and abroad, so that everyone through their work can maintain a decent and dignified livelihood.

Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first.


Fair trade Certifiers and Membership Organizations all agree on these basic fair trade principles:

  • Long-Term Direct Trading Relationships 

  • Payment of Fair Prices and Wages 

  • No Child, Forced or Otherwise Exploited Labor 

  • Workplace Non-Discrimination, Gender Equity and Freedom of Association 

  • Democratic & Transparent Organizations 

  • Safe Working Conditions & Reasonable Work Hours 

  • Investment in Community Development Projects 

  • Environmental Sustainability 

  • Traceability and Transparency

Certified Fair Trade brands available at VFC include

  • Allafia

  • Alter-Eco

  • Dr. Bronner’s Magic Soaps

  • Equal Exchange

  • Guayaki

  • Maggie’s Organics