The VFC Board of Directors and VFC Staff are working to follow up on the meetings and discussions held over the past year. These previous discussions, listening sessions and one-on-one conversations with VFC owners refined the topics, ideas and information as it relates to the growth of the Co-op.
Several previous Board’s Eye View articles highlighted many of these meetings, some of which included work with our Cooperative Board Leadership Development consultant. These planning level meetings resulted in a direction to expand the Co-op in our current location while maintaining our owner’s access to great healthy food and excellent service.
Many of our owners were involved in the data gathering effort for the Market Study completed this past fall. The results of this study confirmed that our community can support our plans for growth in Viroqua.
Part of the planning process led us to begin drawing the edges to our vision of expansion. The Board met with Cooperative Development, the consulting arm of the National Cooperative Grocers (NCG, formerly NCGA), and will contract with them to work with VFC Management as we enter into the next phases of expansion. These next phases include contracting with our architect, builder, lenders and other specialists to assist us over the next one to two years as the project moves from the planning stage into the reality of hammers, nails and more shopping, deli and seating space and parking space.
The Board’s primary goal of serving VFC’s owners is our incentive to make the best possible choices for VFC’s future. By utilizing a steady planning process and working with experts in cooperative development, the VFC Board is building a foundation of success that benefits all owners.
Mike Link, VFC Board of Directors