Viroqua Food Co+op Blog

Round up to "Give Where You Live"

Posted by Bjorn Bergman on Thu, Sep 28, 2017 @ 06:00 AM

“Would you like to round up?” Most likely, you have been asked this question by one of our wonderful cashiers in the last month. We want to take a moment to fill you in about our new Round-Up Program!

round-up_give-where-you-live.jpgAs you may know, we have had a vibrant 1% Wednesday Donations Program for many years, where VFC owners select and donate money to local non-profit organizations throughout the year. Learn more here.

About a month ago, we added a new element to our donation program. All shoppers can now round up toValley-Stewardship-Network-Kris-Snowdeal.jpg the nearest dollar each time they check out for the non-profit of the month. A typical monthly donation check prior to the initiation of our Round-Up Program was about $400. We started in mid-August, which was Valley Stewardship Network’s donation month. Check out the totals for August: 

  • 1% of VFC’s August 9th sales: $208.67
  • Donation bins at registers: $233.96
  • Round Up at the registers: $333.93

Total: $776.56 Donation to Valley Stewardship Network. Wow!

Thus far, customer response to our Round-Up Program has been outstanding. When everyone participates and donates 31 cents here and 89 cents there, it adds up and makes a big difference! Thank you for your generosity, VFC owners and shoppers. We are excited to see the potential of our new Round-Up Program - VFC shoppers have raised over $1,000 for Viroqua Farm-to-School in the first three weeks of September!

With the addition of the Round-Up Program, we are excited to announce that our 1% Wednesday Donations Program is now called Give Where You Live! We feel that this name really embodies how our owners participate in picking local non-profits and donating to them when they shop. Next time you shop at VFC, be sure to round up at the registers to Give Where You Live!

Tags: 1% Wednesday, Give where you live