Viroqua Food Co+op Blog

Jan Rasikas, General Manager

Recent Posts

Viroqua Food Co+op Mission: Create a Work of Enduring Value!

Posted by Jan Rasikas, General Manager on Thu, Mar 23, 2017 @ 06:10 AM

Co-op Principle 1: Open and Voluntary Membership

Like cooperatives around the world, our co-op is built on a set of values that include equality, solidarity, and caring for others. The first of the Seven International Cooperative Principles states that cooperatives are voluntary organizations open to all, without gender, social, racial, political or religious discrimination. Our mission reinforces this idea by declaring that we are “a center for community” and guides us “to create together a work of enduring value.”

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Tags: cooperatively-owned business, Expansion, Co-ops

Building a Vibrant Co-op Community

Posted by Jan Rasikas, General Manager on Wed, Sep 07, 2016 @ 12:13 PM

What will the expanded VFC look like? Fresh! Exciting! Delicious! Our expanded store will be a reflection of our Co-op Community. As we plan and prepare for the new space, we are inspired by our current store as well as co-ops across the country and get expert support and guidance from the Development Co-op (DC) Consulting Team. What do you want to see from your Co-op? Pop over to our website and leave a comment on the Board of Directors' page!

We are on track to begin the parking lots across Center Avenue in early September 2016. This part of the project is essential to complete before any work on the building begins. More convenient parking benefits the Co-op now and will create safety during construction that is slated for spring of 2017. All three sites – the store, the south parking lot, and the Sidie Lawn Care lot – will blend together when Center Avenue becomes a part of the VFC site.

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Tags: Expansion

Ready, Set, GROW

Posted by Jan Rasikas, General Manager on Mon, Jun 06, 2016 @ 09:05 AM

A BIG shout-out and thank you to the Viroqua City Council for approving the closure of 132 feet of Center Avenue directly behind the Co-op to allow for expansion. It’s no small thing to close a city street, and VFC is grateful for the time and thoughtful consideration that both the Planning Commission and City Council gave to this matter. Members of the Council expressed the desire to keep VFC as an anchor business in Viroqua’s downtown Main Street and we are happy to oblige!

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Tags: Expansion

EXPANSION UPDATE: March 30, 2016

Posted by Jan Rasikas, General Manager on Wed, Mar 30, 2016 @ 10:00 AM


On March 29, after considerable discussion, the City Council voted 6 to 3 in favor of closing 132 feet of Center Avenue directly behind the Co-op. Today, I’m informing our NCG Development Co-op (DC) team that we’ve taken a step toward what type of expansion – on site!

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Tags: Expansion

EXPANSION UPDATE: March 23, 2016

Posted by Jan Rasikas, General Manager on Wed, Mar 23, 2016 @ 10:00 AM

Have you heard the good news? The Viroqua Plan Commission (by a vote of 4 to 1, with one abstentionmade a positive recommendation for the Center Ave closure to the City Council! One more step toward staying on our beloved site for the long haul. 

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Tags: Expansion

VFC Expansion Update and Public Hearing

Posted by Jan Rasikas, General Manager on Sat, Feb 27, 2016 @ 08:00 AM

We’ve been a little quiet about our expansion plans lately, but we’ve been busy behind the scenes! We’re working hard on site assessments, preliminary planning and real estate. I’m excited to announce the

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