Viroqua Food Co+op Blog

Saving the world one drink at a time

Posted by Waleed Mahmoud on Mon, May 12, 2014 @ 02:35 PM

It had been a hard winter for Chief Woksis and his tribe of Iroquois.  Spring came upon them with the smell of new life in the air and a fresh energy.  Chief Woksis threw his tomahawk at the closest tree with a hoot, he couldn’t believe the luck his hunting parties had this morning.  They had more meat than they had seen in months, there would be a feast!  As he pulled his tomahawk from the tree and walked away, his wife touched the thin sap that came out of the tree’s wound.  It was sweet! She quickly gathered enough of the liquid to boil her meat in that night, creating a maple aroma that permeated the camp.    When it came time to eat the sap had become thick syrup!  All of the water had boiled off during the day.  The Iroquois knew they had stumbled on to something monumental this day.
 
The Arabs had banned the sale of fertile coffee beans for over a hundred years before this day, but the Dutch trader Pieter van der Broecke had a plan.  It was 1616 and he was not going to deal with these Arab traders anymore, he had gotten his hands on some of the closely guarded coffee bushes from Mocha in Yemen.   He would get them to Amsterdam where they would thrive in the Botanical gardens there.  Within forty years the beans from these plants would start a thriving industry that spread to Sri Lanka, Java, and Suriname….and eventually these beans would make their way to Viroqua.
 
The sun was just beginning to rise when Steve finished milking the last of the 50 cows in his herd.  He was ready for the truck to come pick up the new batch of organic milk this morning; he was the first stop on this route.  He started back towards the house to get some breakfast before starting another day on the farm, his work was never done.
 
When you buy a Cold Press Maple Latte from the VFC Deli, or encourage some else to buy it, you aren’t just getting one of the most delicious drinks you’ve had in your life.  You are keeping your friends and neighbors in business.  You are telling the world you can make it happen in your own backyard.  You are keeping history alive.  This isn’t just a drink, this is a statement - loud and proud - shouted to the whole world.   When you buy this you are making Local, Fair Trade, and Organic a reality.
 
Don’t let the spirit of Chief Woksis down.
 
 
Waleed Mahmoud, Viroqua Food Co-op Deli Manager

Read More

Tags: Local, Fair Trade, Organic, Deli/Bakery