Fresh and Local! Blog

Cha-Cha-Cherries, Local Raspberries & Green Top Onions!

Posted by VFC Produce Team on Wed, Jul 15, 2015 @ 01:25 PM


Cherries from Partner Farms

Cherries from Partner Farms

The regional cherries are arriving this week from Partner Farms of Michigan orchards. The Door County cherries are in low supply this year due to the late frost that nipped the early forming blossoms and cut some of the sweetness from them, causing them to be more tart. The cherries we are getting (from Michigan) are grown organically, even though they are not certified organic. This first picking will go fast and we only get deliveries from Michigan once per week, so don’t miss out.

July Owner Discount Days

Be sure to get your
15% off all bug repellents & sun care products

Local Raspberries

Raspberries from Appley Ever After

The season that makes my heart pitter patter is upon us. Local raspberries are coming in! I don’t need to explain how to consume them, how to store them or even how to preserve them. We all know how we love our Raspberries, so I am just letting you know, they are IN and its time to come 'n' get 'em!

Driftless Music Festival 


Fresh Onion Bunches

Fresh Onion Bunches from New Traditions Farm

The fresh onions are being harvested now and sold as Green-Top (GT) Bunches. This is the time of year when I prepare my dinner yummies with fresh onions, which are local like scallions, fresh bunched onions, and fresh chives and I stop buying cured bulk onions. You can use a fresh onion just like a cured onion, just store the fresh onions in your refrigerator (in loose, breathable plastic) to keep them from drying out.

Mandatory GMO labeling advocates call the “Safe and Accurate Food Labeling Act” the DARK Act. Find out why by

OPEN DAILY: 7am-9pm


Tags: Regional Cherries, Local Raspberries, Local Events, Green Top Onions

Broccoli, Big & Baby Bok Choys & Simple Kale Chips

Posted by VFC Produce Team on Thu, Jun 18, 2015 @ 04:05 PM


Local Broccoli from Driftless Organics

Broccoli from Driftless Organics

Broccoli is IN and just beautiful. It's coming from our neighbor farmers over at Driftless Organics and they've recently highlighted this super food through their CSA deliveries so pop on over to their blog for broccoli cooking and eating tips, along with an impressive stack of collected recipes by clicking here!



Local Baby Bok Choy

Baby & Big Bok Choy from Driftless Organics & Harmony Valley Farm

The local big and local baby bok choy are in store now! Be sure to click here for Laura Poe's brilliant/easy/quick/delicious way to roast your baby bok choy! 

for Father's Day Gifts.

Father's Day


Simple Kale Chip Recipe by Dani Lind

Kales from Driftless Organics & Jason Thimmesch

Speaking of broccoli as a super food, we say All Hail to the Mighty Super Green: Kale! Click here to get the super simple and people-pleasing recipe we are making on Monday, June 22nd, 3-6pm that we got from Dani & the Driftless Organics crew!

Mandatory GMO labeling advocates call the “Safe and Accurate Food Labeling Act” the DARK Act. Find out why by

OPEN DAILY: 7am-9pm


Tags: Baby Bok Choy, Recipes, GMO labeling, Green Curly Kale, Broccoli

Eat Your Pea (Tendrils), Succulent Strawberries & Luscious Local Lettuces

Posted by VFC Produce Team on Wed, Jun 10, 2015 @ 05:12 PM

Local Pea Vines

Pea Vine Bunches from Harmony Valley Farm!

Pea vines (a.k.a. pea tendrils) are bunched & ready to add to your sautées or salads. They are tasting sweet with a fresh green bean flavor. Very tender, super nutritional & oh-so-delicious, these are a very seasonal item & will only be in store for a few weeks before the weather is too warm & they begin getting more fiberous in texture & bitter in flavor. Get 'em while they're glorious & green!

Compost PailsCompost Pails
no coupon necessary
discount taken at register
for VFC Owners only!

Local Strawberries

Strawberries from
Scenic Valley Farm
& Donny Rogers!

We officially have berries now from 1 high tunnel grower (grown in ground under giant greenhouse) & 1 greenhouse grower (grown above ground in containers inside a greenhouse). We are stocking local berries right across from cash register #1 where the bananas used to sit, so find them right when you walk in the door!

 Citrus Ginger Bellavitano - Sartori CheeseSARTORI
Citrus Ginger

SALE $4.99/5.3oz
reg. $5.69

Local Lettuces

Lettuces from
Second Cloud on the Left
& Keewaydin Organics

Our set of lettuces now includes Red & Green Romaine, Red & Green Butterhead & Red & Green Leaf Lettuces. The tad cooler weather in previous weeks produced some beautiful & great quality, local lettuces for a much better price than the drought-stricken California greens we carry year-round.

Master tips
from a
Master Gardener:
6/20 & 6/27
Saturday 1-4pm
Click HERE
for details!

OPEN DAILY: 7am-9pm

Tags: Strawberries, Fresh and Local!, Gardening, Pea Vines, Owner Deals, Lettuces

Hanging Baskets, 5 Basil Varieties & Organic Veggie Starts!

Posted by VFC Produce Team on Thu, Jun 04, 2015 @ 12:55 PM


Local Hanging Baskets


If you are a VFC Owner, be sure to take advantage of the current savings! For the next 2 weeks, we've got hanging baskets full of a variety of annuals. The baskets are a super sweet deal; only $14.99 per basket which is a savings of $3 off! What an easy way to breathe life, love & color into your porch, walkway, sidewalk, etc.! OR - if these discounted baskets, full of such personality, don't tickle your fancy, grab some of the beautiful annuals by the single pot or 4-packs to build your own unique baskets! 

Master Tips from a Master Gardener:

with Arwyn, 1-4pm

Tips to help you grow your own food this season!
(NOW until July!)


Still Time to Plant Local, Organic Herbs!

From culinary to medicinal, we carry a huge (although, now starting to dwindle) selection of herbs... With weird ones like rue, astragulus, spilanthes & chamomile, we also have more familiar ones like regular or white sage, thyme, parsley, etc... Get ready to be blown away by our impressive selection of basils, ranging from sweet, purple & lime basil, all the way to holy basil & a new one called variegated! Be sure to grab a plant or 2 to throw in that lawn garden of yours & in a few months from now, be glad you did! 


from Harmony Valley Farm

SALE $2.29/bunch
reg. $2.69

Arwyn in Greenhouse

Plants & Seeds with Master Gardener ~ Arwyn

Come grab your choice of single plants or 4-packs of organic vegetable starts! We have such an incredible selection of plants: broccoli, cabbage, kale & fennel, celery, cukes, okra & ground cherries, hot peppers, sweet potatoes, & a super gourmet selection of tomatoes ranging from black to yellow, heirloom, cherries, romas, big beef & more... Pick up some plants today and be Oh-So-Glad you did in a couple months from now when you get to enjoy the fruits of your labors!

The aternative to
Plastic Wrap...
Come see how impressive this new product is & pick up
1 of 2 sizes today!


OPEN DAILY: 7am-9pm


Tags: Flowers, Organic, Fresh and Local!, Gardening, Herbs, Owner Deals

Edible Flowers, Watermelon Cocktails & Local Lettuces!

Posted by VFC Produce Team on Wed, May 27, 2015 @ 03:27 PM


Local Salad Mix

Salad Mix from Harmony Valley Farm

The long awaited springtime Harmony Valley Salad Mix, complete with edible flowers in the bag, are now in & just as delicious as they are eye-appealing! Come get your salad on, we have bulk (any amount you grab), 6oz bags & 1# bags available!

Master Tips from a Master Gardener:

with Arwyn, 1-4pm

Tips to help you grow your own food this season!
(Now through June)


Watermelon is

For all VFC Owners, be sure to pick up some watermelon before next Wednesday, as it is an "Owner Deal" right now, on sale for 59¢ per lb!!! 

Now- time to impress the pants off our your cocktail guests with this recipe for a watermelon, tomato, lime, basil simple syrup & vodka cocktail from Brandon over at Kitchen Konfidence!


Prepare yourself to be distracted:

CLICK HERE to read about the

Local Lettuces

Lettuces from Second Cloud on the Left & Driftless Organics

The local lettuces are here & we've got red leaf, green leaf & green butterhead. The prices for the local varieties compare nicely to the far away California leaf & butterhead lettuces. So let this be your next great opportunity to show support for your local economy by purchasing local, organic lettuce. As the weather warms, managing local lettuces from insects & weeds gets labor intensive & prices go up to maintain the farmer's sustainability. Get them while they are priced to move!

New ways to save as a
VFC Owner
VFC Reusable Bottles & Insulated Mugs
SAVE $3.00 / ea

Owner Deals!
Please read our blog about bottled water!

OPEN DAILY: 7am-9pm


Tags: Recipes, Gardening, Watermelon, Salad Greens, Owner Deals, Lettuces

Mouthwatering Mushroom Recipes, Magnificent Micro Greens & Master Tips from our Master Gardener

Posted by VFC Produce Team on Wed, May 20, 2015 @ 01:51 PM


Local Morel Mushrooms

Wildcrafted Morels as well as Shiitakes from Scenic Valley Mushrooms

Wildcrafted Morels are coming in daily & look great this year. We're extra picky on quality since they are so plentiful. Don’t forget you can extend this extremely short season by dehydrating them. Just add them to water to rehydrate & they're just as good as freshly picked (freezing: not prefered because when thawed, they are soft & mushy)! Shiitakes are in flush from Scenic Valley Mushrooms as well & are great quality, grown & cultivated from mushroom logs twice a week for us. For some inspirational mushroom recipes, we struck upon this blog that is up anyone's alley who enjoys delicious dinners (that just so happen to be easy & Gluten Free, too)!!!

Master Tips from a
Master Gardener:

with Arwyn in the VFC Garden Center

Stop in between
1pm-4pm on Saturdays
to get tips & tricks that will
help you
grow your own food
this gardening season!

(Now through June)

Local Micro Greens

Micro Greens from River Root & Dave Miles

Micro greens are coming in weekly this spring & pack a great nutritional punch compared to other sprouts or salad mixes. Click here to check out claims that they are up to 40 TIMES MORE Vital than mature plants!

There are two new flavors you may have noticed on our shelf this season: Sunflower Shoots & Micro Kales. Both are drool-worthy additions with which to top your salads or sandwiches/wraps. Mmmmm, check out this gorgeous recipe on Mel's Blog for a Sunflower Shoot, Beet & Avocado Salad. OR – go to Anjali's blog here for a Seduced by Sunflower Sprouts in a Spring Salad that is super easy & absolutely scrumptious!!!

New ways to save as a
VFC Owner
VFC Reusable Bottles & Insulated Mugs
SAVE $3.00 / ea

Owner Deals!
Please read our blog about bottled water!

Arwyn Wildingway- Master Gardener, Assistant

Plants & Seeds

1) Selling out sale THIS WEEK on our Certified, Organic Seed Potatoes from Blue Mound, WI.! Stop in if you need them since once we sell out, we won't get them again until next spring.

2) Time to buy your tomato & pepper starter plants to get them worked into your garden plots. We are past the threat of frost (I hope), so Arwyn, our Master Gardener, is putting your eyes on the multiple varieties of tomatoes & peppers that we offer.

3) Stop in on Saturday to quiz Arwyn, our Master Gardener, regarding any tips or ideas you need to help your garden or urban food plot this year. She's available each Saturday, 1-4pm in the VFC Garden Center, to assist you with any gardening questions!

Save as a

May 19-21


VFC Owners receive
15% OFF
Certified Organic Lange Farm Italian Sausages & Ground Beef
as well as
Beeler's Brats & Mild or Hot Italian Sausages!

OPEN DAILY: 7am-9pm


Tags: Recipes, Gardening, Wildcraft, Micro Greens, Owner Deals

Easy Asparagus Recipes, Rhubarb Storage Tips, New Plants Daily!

Posted by VFC Produce Team on Tue, May 05, 2015 @ 07:32 PM


Local Asparagus

Asparagus from Appley Ever After, Glicks & Jason Thimmesch

No better way to wake up from a winter slumber than with the edibles that come from springtime, especially ASPARAGUS! Needing recipe motivation to become inspired by this friendly green sprig? Laura, our Sampling Assistant, created a unique & super easy Raw Asparagus, Mint & Feta Recipe you should check out by clicking here! Additionally, one of our favorite food blogs compiled 11 of their most delicious recipe ideas that revolve around this early season beauty... Click here to get Food 52's highlighted recipe list of how to get creative in the kitchen tonight with these 11 recipes!

Next Week:

May 20th


10% off all supplements, homeopathic & herbal formulas from the
Wellness Department.

PLUS 10% off
 wellness & healthy eating go hand-in-hand)!

Local Rhubarb

Rhubarb from Peter’s Farm

The local rhubarb is in, stocked & ready for your springtime pies & turnovers. The strawberries from high tunnels will be coming in this coming week too, so you can pair them together for your strawberry/rhubarb crisp. Here are some storage tips:

  • Before storing, remove leaves from rhubarb stalks & discard.
  • Rhubarb stalks can be stored in refrigerator for 5-7 days, unwashed & sealed in air tight plastic bag or tightly wrapped in plastic.
  • Store fresh rhubarb in whole stalks if possible since cut or diced pieces dry out quicker. Trim just before using.
  • It can be frozen for future use by cutting stalks into 1" lengths & packaging in airtight bags or by stewing first, then freezing.
  • Rhubarb does not need to be sweetened before it is frozen.

Click here to
find ways to save as a
VFC Owner
VFC Reusable Bottles & Insulated Mugs
SALE $3.00 OFF/ea

Owner Deals!Click here to
read our blog about bottled water!

Arwyn Wildingway- Master Gardener, Assistant

Plants & Seeds

New plants arrive daily! We've got a selection of fruits, vegetables & flowers. If you are not finding what you are looking for, ask for assistance since we may be expecting that item or can special order it just for you! Seed Potatoes are selling out, get them while you still can. Don’t forget Arwyn, our Master Gardener, is here on Saturdays at 1pm to share "Master Tips from a Master Gardener." Come with your questions & leave with a great deal of knowledge & ideas!

More ways to save as a

May 19-21


VFC Owners receive 15% off Certified Organic Lange Farm Italian Sausages, Brats & Ground Beef!

OPEN DAILY: 7am-9pm


Tags: Recipes, Gardening, Asparagus, Rhubarb, Owner Deals

Local: Green Top Radishes, Scallions, Plants & Seeds!

Posted by VFC Produce Team on Wed, Apr 29, 2015 @ 01:23 PM


Local Green Top Radishes

Green Top Radishes from Keewaydin Farms & Second Cloud on the Left

You know it’s officially spring when the green top radish bunches are coming in locally – what a treat! Did you know radishes are a great source of vitamin C & anti-oxidants? You know they are within a week of harvest if the greens are still vibrant/lively. Additionally, the greens are meant to be eaten. They should be rinsed & eaten in your salads, with hints of radish flavor & likely a mild lettuce flavor (not bitter nor sweet). Not a salad person but still love radishes? Try the greens lightly sautéed or in your omelettes. Don’t miss out on the nutrition you can gain from both the radish & the greens. Big thanks goes out to Keewaydin & Second Cloud for providing us with such wonderful, local & organic products!


DFS Class:

Saturday 5/2
(VFC Owners get $10 OFF)

DFS Class:

Sunday 5/3
(VFC Owners get $10 OFF)

Local Scallions

Scallions from Keewaydin Farms

Another great spring-fresh-flavor is the first scallions that come in. Keewaydin Farms dropped of their first delivery of the season & our Cali' scallions are now kicked out! These are fresh & everything should be used "from tip to toe" as you may hear me say often in our produce aisle. Just snip the tiny root off, if you're opposed to that texture, & cut everything from the white to the tippy top of the greens. Commence eating fresh or add to your favorite recipe!

Click here for
7-Year Cheddar
Reg. $22.99

Owner Deals!

Plants & Seeds at VFC

Plants & Seeds

VFC's Greenhouse is now open! Plants have been delivered from our local, organic seedling growers. We have great varieties to offer & are pretty sure (no guarantees) we are past the frost & snow for the year. Some of the seedlings can & should be transplanted right away to your gardens & others should be protected a little longer for warmer soil & sun. Not sure which ones to sow from seed vs. plant as seedlings? Or how to amend your soil & fertilize organically? Have no fear, we have our Master Gardener Arwyn to help you with ALL of your gardening questions. Arwyn Wildingway works Fridays through Sundays in the greenhouse & is happy to help you! We look forward to guiding you & helping you grow your own food this season.


10am - 4pm


OPEN DAILY: 7am-9pm


Tags: Greenhouse Open House, Green-top Radishes, Scallions, Viroqua Events

Spring Dug Parsnips, Ramps & Purple Sweet Potatoes

Posted by VFC Produce Team on Tue, Apr 21, 2015 @ 03:35 PM


Winter Spinach

Spring Dug Parsnips from Harmony Valley Farm

Another traditional sign of spring, overwintered parsnips are freshly dug, washed & delivered from a mere 12 miles down the road. And you thought fall dug parsnips were sweet...!

In honor of Earth Day




Ramps from Harmony Valley Farm

These native, wild, edible onion/garlic tasting treats are only harvestable during a limited time during the spring! They can be eaten raw, cooked, sautéed or pesto'd... High in vitamin A & C as well as minerals Selenium & Chromium. Eat some this week - won't be long 'til their season concludes!

Greenhouse OPEN


Purple Sweet Potatoes

Purple Sweet Potatoes from California

Yes, this is the same variety the longest living people in the world (the Japanese from Okinawa) enjoy. Sweet potatoes taste sweet but have a low glycemic index, are high in fiber, contain lots of Vitamin C, A, B complex, Iron, Potassium & Phosphorus.

We prefer to bake sweet potatoes a long time... that brings out the sweetness & makes the skin soft enough to eat too, which you want to do since lots of benefits hide in them! Get funky & make these simple Purple Donuts by clicking here!

Owner Deals!

OPEN DAILY: 7am-9pm


Local Spinach, Local Seed Potatoes & Local Scarlet Turnips!

Posted by VFC Produce Team on Wed, Apr 08, 2015 @ 05:00 PM


Winter Spinach

Spinach from Scenic Valley Farm

Greenhouse-grown in Readstown & making its debut this week… it will be available now for several weeks to come!

Discounts on Educational Classes

Receive $10 discounts at
the Driftless Folk School:

Seed Potatoes

Seed Potatoes from Vermont Valley Community Farm

These certified seed potatoes were grown organically and locally: three good reasons to choose these over others... Get ready though, as you will have to choose between 13 special varieties. Each kind has a small description on the sign to help you better select which variety is going to be most suitable for your soil/delicious for you!

Snow White Goat Cheddar
Sale $16.99/lb
Reg. $19.99/lb

Scarlet Turnip Salad

Scarlet Turnips from Ridgeland Harvest

Lovely & rosey on the outside, crispy & white on the inside... Eat these babies raw or cooked, sliced, grated, or cubed, roasted, pickled, steamed, or mashed! Eating one medium turnip provides 54% of your daily vitamin C needs as well as 8% of manganese, 7% of potassium, & 5% of vitamin B6, folate & copper. 

Owner Deals!

OPEN DAILY: 7am-9pm


Tags: local produce, Seed Potatoes, Turnips, Winter Spinach


VFC is committed to carrying at least 90% organic fresh produce, of the finest and freshest quality possible. Priorities in the selection of produce shall be as follows:

1. Local Certified Organic (seasonal)
2. Good quality Certified Organic from closest possible source
3. Local Non-certified Organic (seasonal)
4. “Integrated Pest Management” (IPM)
5. Local (non-organic)
6. Conventional on temporary basis and only when organic or quality organic is not available

Local Farmers

For more info about various seasonal produce, visit the following links:

Satsuma Mandarins!­
Winter Radishes
Fresh Cranberries!
Brussel Sprouts
Celeriac (celery root)
Local Sweet Potatoes
Spring Bulbs
Fresh Horseradish
Pears Heavenly Pears
Winter Squash
­Local Apples
Heirloom Fruits & Veggies